I have a new name for my ethical business – Evie & Roo. Imogen’s Wardrobe has grown from an organic dress label into a kids wear brand with a conscience and it was time for a re-brand.
There is a brand new blog included on the new website at www.evieandroo.co.uk please pop over and follow, you can also sign up to the newsletter at the bottom of the page.
The name was inspired by being a Mum to a little kangaroo fan. It also reflects the stories children love, like Winnie the Pooh, Kanga and Roo, stories which are behind the designs you see on the blog. The collection at Evie & Roo is hand designed in organic, fair trade and sustainable fabrics, which gives it an interesting background story too.
Special offer for your Little Pirates
To celebrate the launch of Evie & Roo, there is a special customer offer on all, fairly traded and ethically made, long sleeved pirate t-shirts for boys and girls ages 2 up to 7 years. Just use the code FAIR in the new shop checkout for 15% of a unique, hand designed, t-shirt that supports fairly produced children’s wear.
Pirates on the rampage
There are some brand new photos of the collection on the website and here are some of the out-takes from the pirate t-shirt shoot. The Mum team at Evie & Roo risked life and limb styling the pirates in action with real pirate swords!